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Kameron Degac with a ‘‘smoker’s foot’’ yesterday during the launch of the Switch it Round campaign. Picture: NEIL RICHARDSON

Campaign to snuff out smoking

By COREY MARTIN | The Examiner | 31 May 2014

A NEW ‘‘Switch it Round’’ project designed to make Northern Tasmanian youth more aware of the detrimental effects of tobacco and alcohol was launched in Launceston yesterday.

Today is World No Tobacco Day and project manager Dominique Smith, of Cornerstone Youth Services, said Switch it Round would make young people think about the long-term health and financial impacts of smoking. ‘‘Switch it Round is aimed at social media education for young people on smoking and excessive binge drinking and getting them to switch around their habits and behaviours,’’ she said. ‘‘We are going to be recruiting young people and getting them to drive it through peer-to-peer mentoring through Facebook, YouTube and Twitter. ‘‘Smoking and tobacco use is a problem across the board in Tasmania . . . but what we want to do with this project is early intervention work and look at changing attitudes and behaviours around that topic.’’ The World Health Organisation says tobacco kills almost six million people each year. The goals of this year’s World No Tobacco Day campaign are to get governments to increase taxes on tobacco to levels that reduce tobacco consumption. Anyone wanting to participate in the project can call Ms Smith at Cornerstone on 6335 3100

Courtesy of The Examiner

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